Thursday, February 22nd, 2018
Our regular breakfast workshops will continue in the coming months. These free masterclasses are intimate, practical, insightful and will be led by our MD Stefano Marrone, alongside other guest speakers that will be announced closer to the event. Spaces are limited to 25 per workshop – reservation is mandatory.
Wed. March 21st 2018 (Shoreditch House Library, 8.30am – 10.30am)
New technologies such as VR, AR, and 360 videos offer visceral and immersive opportunities that are increasingly used for internal & external communication campaigns as well as for business training purposes. Join us as we explore together some of the best VR case studies as well as some of our hard won lessons from pushing the boundaries with our corporate clients.
We will answer the following questions: How to offer interactive opportunities within a crafted and fixed narrative? How to be effective and not get lost in the technology? When VR is right to be used and when it isn’t? And how to budget the creation of VR assets within a marketing campaign?
Thurs. April 12th 2018 (Shoreditch House Library, 8.30am – 10.30am)
Content creation and entertainment are inextricably linked. At the end of the day, people consume any kind of content for only two reasons: if it’s informative and if it’s entertaining. There are content topics, though, where the concept of “entertainment” needs to be handled carefully.
Using examples of successful campaigns from the charity and NGO sector this session will explore how to tackle campaigns that revolve around a sensitive topic such as abuse of physical & psychological kind, humanitarian & environmental emergencies, and many more. We will also explore the power of visual stylisation within a communication campaign context.
May (date & venue TBC, 8.30am – 10.30am)
How can complex scientific research find resonance amongst a general public? This is a question the Nucco Brain team has been focusing on for while since working with Innovate UK and the European Space Agency. From experience, we know that translating series of numbers into engaging videos rather than plain graphs in long reports is one of the best ways to engage with a public.
Focusing on the explainer videos we have produced for Innovate UK and the European Space Agency, this session will focus on: how to construct a narrative around data? What are the most appropriate visual styles? What is the power of explainer videos to build constant engagement.
June (date & venue TBC, 8.30am – 10.30am)
When it comes to public health campaigns, the challenge often lies in finding a way to both raise awareness and drive behavioural changes within a mass audience. From video to infographic, we will explore how to build a consistent narrative across different visual assets with the aim of creating meaningful change.
Nucco Brain Team