Thursday, February 22nd, 2018
Our regular breakfast workshops will continue in the coming months. These free masterclasses are intimate, practical, insightful and will be led by our MD Stefano Marrone, alongside other guest speakers that will be announced closer to the event. Spaces are limited to 25 per workshop – reservation is mandatory.
Wed. March 21st 2018 (Shoreditch House Library, 8.30am – 10.30am)
New technologies such as VR, AR, and 360 videos offer visceral and immersive opportunities that are increasingly used for internal & external communication campaigns as well as for business training purposes. Join us as we explore together some of the best VR case studies as well as some of our hard won lessons from pushing the boundaries with our corporate clients.
We will answer the following questions: How to offer interactive opportunities within a crafted and fixed narrative? How to be effective and not get lost in the technology? When VR is right to be used and when it isn’t? And how to budget the creation of VR assets within a marketing campaign?
Thurs. April 12th 2018 (Shoreditch House Library, 8.30am – 10.30am)
Content creation and entertainment are inextricably linked. At the end of the day, people consume any kind of content for only two reasons: if it’s informative and if it’s entertaining. There are content topics, though, where the concept of “entertainment” needs to be handled carefully.
Using examples of successful campaigns from the charity and NGO sector this session will explore how to tackle campaigns that revolve around a sensitive topic such as abuse of physical & psychological kind, humanitarian & environmental emergencies, and many more. We will also explore the power of visual stylisation within a communication campaign context.
May (date & venue TBC, 8.30am – 10.30am)
How can complex scientific research find resonance amongst a general public? This is a question the Nucco Brain team has been focusing on for while since working with Innovate UK and the European Space Agency. From experience, we know that translating series of numbers into engaging videos rather than plain graphs in long reports is one of the best ways to engage with a public.
Focusing on the explainer videos we have produced for Innovate UK and the European Space Agency, this session will focus on: how to construct a narrative around data? What are the most appropriate visual styles? What is the power of explainer videos to build constant engagement.
June (date & venue TBC, 8.30am – 10.30am)
When it comes to public health campaigns, the challenge often lies in finding a way to both raise awareness and drive behavioural changes within a mass audience. From video to infographic, we will explore how to build a consistent narrative across different visual assets with the aim of creating meaningful change.
Nucco Brain Team
Thursday, November 9th, 2017
In the past few months, our studio has organised a couple of free breakfast events focused on our area of expertise: turning dull but important topics into interesting and engaging content. We are excited to reveal our new series of events for the coming months:
December 7th 2017 (Central London Location TBC closer to event)
Annual Reporting – like Christmas it comes around once a year with a mixed feeling of dread and joy. Depending on the results this is either happy news that has resulted in plaudits, bonuses and smiles – or the beginning of a hugely negative narrative that will have to be combated in order to not impact morale.
Part of the corporate life, annual reporting is a perfect example of how even seemingly dull messages can be turned into ones that support, empower and offer distinct benefits. For every business – investors, shareholders, employees and suppliers are all looking at the annual reports to gather a view on the growth, sustainability and strategy of a company. Our clients have come to believe that making them interesting, engaging and entertaining is a benefit.
At this session we will explore and share how we have helped clients take seemingly ponderous sets of numbers and brought them to life in a delightful way. We will look at how we can summarise complex relationships of results and corporate activities into easy to read and grasp graphics. Come and join us and put an end to PDF’s generated from excel and word clogging up people’s valuable mental real estate!
January 11th 2018 (Shoreditch House)
Corporate Content – even the words sound dull. Unfortunately despite all we have learnt about communicating effectively, and despite the importance of what businesses do both economically and socially – most of this knowledge isn’t applied. The best communication leaves room for the viewers to find themselves in the story – interacting at least at an emotional level. New technologies such as VR or 360 videos offer visceral and immersive opportunities to create such emotional connection.
We will go through: How to offer interactive opportunities within a crafted and fixed narrative? How to be effective and not get lost in the technology? When VR is right to be used and when it isn’t? How VR doesn’t need to cost an arm and a leg?
Join us as we explore together some of the best examples we can find as well as some of our hard won lessons from pushing the boundaries with our clients.
February 2018 (Date & Location TBC)
As of May 2018, businesses and corporations will have to comply with the new European GDPR regulations regarding their data management. This change of processes will undoubtedly call for internal communication initiatives. However, engaging employees when it comes to understanding complex legislation isn’t easy. This session will benefit those who are interested in the power of video and design when it comes to corporate communication.
We will explore: The bulk of what GDPR is, how reports and regulations can be woven into a narrative, case studies of extremely engaging B2B content shared and watched over and over, how animation can outline complex policies and regulations.
These masterclasses, led by our managing director Stefano Marrone, are intimate, practical and insightful.
Spaces are limited to 25 for each event.