Category Archives: News

Discover our aazing projects

Koko Kanu selected at Supertoon International Animation Festival

We are super proud to be in competition at the Supertoon International Animation Festival in the animated commercial category with our film “Koko Kanu – Add some adventure”. The festival will take place in Šibenik, Croatia, from 22th to 27th  July 2018.

Last year, our team worked with Koko Kanu, part of the Campari Group, to create a world of exotic elegance and adventure for their summer launch.  Alongside the animated video, we also created a set of gifs and images to share across the brand’s social media platforms for their special summer launch campaign.

Find out more about this project

Credits

Client: Gruppo Campari
Director: Stefano Marrone
Art Director: Stefano Perelli
Visual Development: Ariel Vittori
Background Design: Laura Guglielmo
Storyboarding and Layout: Leonie Despres
2D Animation: Jorden Oliwa
Animation: Robert Scott, Nicholas Edmonson, Clement Sacchetti
Graphic Design: Thomas Gutteridge
Sound Design: WeAreListeners

Nucco Brain wins Gold at Indigo Awards with Innovate UK 360!

We are proud to announce that our project Future Predictions 360, an immersive 360 video experience projected inside a dome at Innovate UK’s 2017 trade show, has won gold at the Indigo Design Awards in the mix media / moving image category.

The Indigo Awards celebrate innovative projects in graphic, digital, game, and mobile design from across the world.

Innovate UK Predictions – Day in a Life 360 Video from Nucco Brain on Vimeo.

Congratulations to our team members who have worked on it for many months:

Stefano Marrone (Producer)

Natasha Wheatley (Account Manager)

Stefano Perelli (Art Direction)

Nicholas Edmonson (Motion Graphics)

Robert Scott (3D Scenes)

Clément Sachetti (Motion Graphics)

Reporting on MIPTV 2018: What The Advertising World Can Learn From TV Series

A few weeks ago, we were at the MIPTV market in Cannes where our VR project EDF Nuclear Symphony was featured at the innovation hub. On this occasion, we also got to see some of the latest TV series out.

The simplistic idea that one advert is the best tool to promote or sell a product is no longer one that holds water. Technology and an explosion of content has ramped up the competition when it comes to brands making noise and gaining attention. In a world where millions of videos and blogs are uploaded onto the web every day, creating something that stands out and engages audiences is more important than ever.

These past few years, TV series have gained popularity worldwide as a major source of entertainment, and brands are turning to this strong narrative format to hook audiences.

Communicating brand identity

Think of how gripping a great TV series can be. This same series format is being used in advertising to hook an audience around a story. Why a story, and not a product? Because it appeals on a level that simply selling a product can’t. It’s visceral, experience-based and allows people to see how the brand can enhance their lifestyle.

The series format, whether on TV or the web, also enables brands to communicate their values in a natural way.  This approach to visual storytelling presents a big opportunity when getting across not only messages, but the personality of a brand, to actively engage audiences.

Take a look at the web series Future Predictions that we are currently producing for Innovate UK as an example. Within 18 months of releasing the first episode, Innovate UK’s YouTube channel subscriptions increased by 730%.

Extending experiences

Great TV shows are so compelling precisely because we follow the characters. We grow to feel something for them over time. Crucially, it gives people headspace to form opinions of the storylines and characters, and to feel involved.

Series advertising uses those exact same principles. By presenting a narrative experience that unfolds over a number of episodes, viewers have the chance to consider their experience, and share it with other audience members. This is a great way of building active engagement. Ideal for creating the buzz needed in such a competitive brand environment.

Creativity that surprises and delights

Online audiences expect more and being able to delight them with fresh content is the way to increase engagement and brand connection. An extended story with a strong narrative creates the perfect tool to build on those expectations. Showcasing not only brand values, but ingenuity and creativity. Collaborations with well known filmmakers to create compelling series have increased in the past year. For example, Luca Guadagnino’s series Walking Stories done for Salvatore Ferragamo.

Exactly as TV series do, an advertising campaign with a narrative gives brands an opportunity to surprise people with plot twists, and keep their audience on their toes, tuned in, ready to engage, and willing to share their experience with other viewers.
At the end of the day, people are looking for those immersive experiences. By taking what we know of the TV series format, we can develop interactive experiences that appeal, stand out and create connections with audiences.

Nucco Brain at D&AD!

We were at the D&AD festival this morning with a full house!

Our MD, Stefano Marrone, gave a talk on content production and how brands are the new content publishers… they just don’t know it yet.

A common trend observed these past few years is that audiences  have a constant hunger for content – good content, and brands have both the drive and resources to fulfil this desire.

Every month, our studio organises regular breakfast workshops on visual storytelling  and how brands can improve their content production strategy.  Check out our Eventbrite page and reserve your spot for our next event.

Free Breakfast Workshops with Nucco Brain

Our regular breakfast workshops will continue in the coming months. These free masterclasses are intimate, practical, and insightful. They will be led by our MD Stefano Marrone, alongside other guest speakers that will be announced closer to the event. Breakfast and coffee will be provided and there will be opportunities to ask questions and network following a 45 min long workshop.  
Spaces are limited to 25 per workshop – reservation is mandatory.
Get in touch at rsvp@nuccobrain.com

 

Could VR Save Your Corporate Comms?

Date: Wed. March 21st 2018
Time: 8.30am – 10.30am
Location: Shoreditch House Library
Suitable for: Brands

 

New technologies such as VR, AR, and 360 videos offer visceral and immersive opportunities that are increasingly used for internal & external communication campaigns as well as for business training purposes. Join us as we explore together some of the best VR case studies as well as some of our hard won lessons from pushing the boundaries with our corporate clients.

We will answer the following questions: How to offer interactive opportunities within a crafted and fixed narrative? How to be effective and not get lost in the technology? When VR is right to be used and when it isn’t? And how to budget the creation of VR assets within a marketing campaign?

How is Animation the Best Way to Campaign About Sensitive Topics?

Date: Thurs. Apr. 12th 2018
Time: 8.30am – 10.30am
Location: Shoreditch House Library
Suitable for: Brands

 

Content creation and entertainment are inextricably linked. At the end of the day, people consume any kind of content for only two reasons: if it’s informative and if it’s entertaining. There are content topics, though, where the concept of “entertainment” needs to be handled carefully.

Using examples of successful campaigns from the NGO sector and our work with charities such as the World Animal Protection, this session will explore how to tackle campaigns that revolve around a sensitive topic such as abuse of physical & psychological kind, or humanitarian & environmental emergencies. We will also explore the power of visual stylisation within a communication campaign context.

 

 The Power of Explainer Videos:

How Complex ≠ Complicated

Date: Tues. May 15th, 2018 
Time: 8.30am – 10.30am
Location: Shoreditch House Library
Suitable for: Brands

 

How can complex scientific research find resonance amongst a general public? This is a question the Nucco Brain team has been focusing on for while since working with Innovate UK and the European Space Agency. From experience, we know that translating series of numbers into engaging videos rather than plain graphs in long reports is one of the best ways to engage with a public.

Focusing on the explainer videos we have produced for Innovate UK and the European Space Agency, this session will focus on: how to construct a narrative around data? What are the most appropriate visual styles? What is the power of explainer videos to build constant engagement.

 

Effective Health Communication:

Replace Stats by a Visual Story

Date: June (TBC)
Time: 8.30am – 10.30am
Location: TBC
Suitable for: Brands

 

When it comes to public health campaigns, the challenge often lies in finding a way to both raise awareness and drive behavioural changes within a mass audience. From creating an animated infographic series of YouTube pre-rolls for GSK Piriton to designing a campaign for Canesten on female intimate health, we have learned how to navigate through sensitive health topics to design engaging content.

This session will explore how to build a consistent narrative on sensitive health topics across different visual assets with the aim of creating meaningful change.

Interested? If you or one of your colleagues would like to attend, email us at rsvp@nuccobrain.com as soon as possible specifying which event you would like to attend.

Nucco Brain’s New Series of Free Events

In the past few months, our studio has organised a couple of free breakfast events focused on our area of expertise: turning dull but important topics into interesting and engaging content. We are excited to reveal our new series of events for the coming months:

Annual Reporting: Effective Strategies to Communicate Both the Positives & Negatives 

December 7th 2017 (Central London Location TBC closer to event)

Annual Reporting – like Christmas it comes around once a year with a mixed feeling of dread and joy. Depending on the results this is either happy news that has resulted in plaudits, bonuses and smiles – or the beginning of a hugely negative narrative that will have to be combated in order to not impact morale.

Part of the corporate life, annual reporting is a perfect example of how even seemingly dull messages can be turned into ones that support, empower and offer distinct benefits. For every business – investors, shareholders, employees and suppliers are all looking at the annual reports to gather a view on the growth, sustainability and strategy of a company. Our clients have come to believe that making them interesting, engaging and entertaining is a benefit.

At this session we will explore and share how we have helped clients take seemingly ponderous sets of numbers and brought them to life in a delightful way. We will look at how we can summarise complex relationships of results and corporate activities into easy to read and grasp graphics. Come and join us and put an end to PDF’s generated from excel and word clogging up people’s valuable mental real estate!

Using VR for Corporate Content: A Case Study of the Best Practises 

January 11th 2018 (Shoreditch House)

Corporate Content – even the words sound dull. Unfortunately despite all we have learnt about communicating effectively, and despite the importance of what businesses do both economically and socially – most of this knowledge isn’t applied. The best communication leaves room for the viewers to find themselves in the story – interacting at least at an emotional level. New technologies such as VR or 360 videos offer visceral and immersive opportunities to create such emotional connection.

We will go through: How to offer interactive opportunities within a crafted and fixed narrative? How to be effective and not get lost in the technology? When VR is right to be used and when it isn’t? How VR doesn’t need to cost an arm and a leg?

Join us as we explore together some of the best examples we can find as well as some of our hard won lessons from pushing the boundaries with our clients.

GDPR is here: How to Communicate Change Through Visual Storytelling 

February 2018 (Date & Location TBC)

As of May 2018, businesses and corporations will have to comply with the new European GDPR regulations regarding their data management. This change of processes will undoubtedly call for internal communication initiatives. However, engaging employees when it comes to understanding complex legislation isn’t easy. This session will benefit those who are interested in the power of video and design when it comes to corporate communication.

We will explore: The bulk of what GDPR is, how reports and regulations can be woven into a narrative, case studies of extremely engaging B2B content shared and watched over and over, how animation can outline complex policies and regulations.

These masterclasses, led by our managing director Stefano Marrone, are intimate, practical and insightful.

Spaces are limited to 25 for each event.

Interested? Please email rsvp@nuccobrain.com as soon as possible specifying which event you would like to attend.