Thursday, February 22nd, 2018
New technologies such as VR, AR, and 360 videos offer visceral and immersive opportunities that are increasingly used for internal & external communication campaigns as well as for business training purposes. Join us as we explore together some of the best VR case studies as well as some of our hard won lessons from pushing the boundaries with our corporate clients.
We will answer the following questions: How to offer interactive opportunities within a crafted and fixed narrative? How to be effective and not get lost in the technology? When VR is right to be used and when it isn’t? And how to budget the creation of VR assets within a marketing campaign?
Content creation and entertainment are inextricably linked. At the end of the day, people consume any kind of content for only two reasons: if it’s informative and if it’s entertaining. There are content topics, though, where the concept of “entertainment” needs to be handled carefully.
Using examples of successful campaigns from the NGO sector and our work with charities such as the World Animal Protection, this session will explore how to tackle campaigns that revolve around a sensitive topic such as abuse of physical & psychological kind, or humanitarian & environmental emergencies. We will also explore the power of visual stylisation within a communication campaign context.
How can complex scientific research find resonance amongst a general public? This is a question the Nucco Brain team has been focusing on for while since working with Innovate UK and the European Space Agency. From experience, we know that translating series of numbers into engaging videos rather than plain graphs in long reports is one of the best ways to engage with a public.
Focusing on the explainer videos we have produced for Innovate UK and the European Space Agency, this session will focus on: how to construct a narrative around data? What are the most appropriate visual styles? What is the power of explainer videos to build constant engagement.
When it comes to public health campaigns, the challenge often lies in finding a way to both raise awareness and drive behavioural changes within a mass audience. From creating an animated infographic series of YouTube pre-rolls for GSK Piriton to designing a campaign for Canesten on female intimate health, we have learned how to navigate through sensitive health topics to design engaging content.
This session will explore how to build a consistent narrative on sensitive health topics across different visual assets with the aim of creating meaningful change.