Tag Archives: animation

News from Annecy 2018: The Latest Trends in the Animation World

We have to admit, we were more than a little excited to attend this year’s MIFA Animation Festival. It’s the time of year to catch that plane to the little alpine town of Annecy in France and geek out on the latest animations. 

People come from across the globe to showcase their work, delighting industry professionals and fans with their creative skills. This melting pot of talent plus a fun, irreverent vibe puts it top of the list of any of our industry’s events.  After all, where else can you find attendees throwing paper airplanes fashioned from event programmes at the cinema screen, to uproarious cheers each time one hits the target. Just magic! But aside from all this, there were some serious talking points on the agenda this year that got us fired up:

Women getting serious kudos

Picture designed by Mathilda Holmqvist

We don’t need to tell you that gender equality is a hot topic at the moment, and with good reason. It’s something that’s receiving big attention throughout the media world, and in the animation industry, it’s no different. The head of the festival signed a pledge to promote gender equality both at the festival itself and within the organisational staff.

We’ve loved to hear that CITIA, the organisation responsible for the event, has an equal split of male and female executives. But still, only 20% of the films that made the cut for the festival are directed by women, showing there’s still progress to be made. Despite this, the festival’s good work in promoting gender equality can’t be denied. This year the focus on women, including presenting Women in Animation with the Mifa Animation Industry Award.  

The rise of digital channels

Hot off the back of France Television’s decision to cancel the France 4 channel, the people behind Annecy festival and us here at Nucco Brain are contemplating the rise of digital. Why, you may ask? The dropped channel distributed mainly kid’s content and animation, and now it will be moved onto digital platforms.

While broadcasting and production companies reverberate with this news, their potential deals being washed out, there’s a bigger discussion to be had around the role of digital. There’s no escaping the effect digital transformation is having on the industry, with more people fragmenting onto digital channels, where funding possibilities are reduced compared to the budget broadcasters are used to.

On a more positive note, the digital trend could well have some advantages. This is especially true for brands who could provide a new source of funding outside the traditional broadcasting business model. You only need to take a look at some of the online digital and VR content highlighted in the festival to see just how powerful new technology can be.

Annecy is now over, but we already can’t wait to be there next year – and we’ll make sure to perfect our paper airplane flying techniques in the meantime!

The Power Of Effective Explainer Videos

Corporate comm. often involves complex information spanning dry topics. Making this info digestible and accessible without turning your audience off in seconds is the challenge!

Explainer videos are one clever way of getting points across in an engaging way. Structure and style play a big role in effective explainer videos. But with the right creative approach you can tap into your audience’s imagination and create a communications piece that’s set to grab attention, even across the trickiest topics.

Making it accessible

Our brains work in a certain way when it comes to processing information. The more intricate the subject, the bigger the need to break it down and make it easy to digest. Think from your own point of view. Everyone’s been in a situation at one time or another where they felt overloaded with information.

To work effectively, explainer videos can’t simply dump huge amount of detail within the first few moments. Instead, they need to follow a clear structure to guide the viewer through the points one at a time. This all starts with a hook. Forget about conveying a range of messages in the first seconds.

To really engage your audience, you’ll need to grab attention with something that’ll pique interest. From there, you can guide them through a journey of awareness, moving onto basic information, then delving into the more complex core of the piece once the viewer is comfortable and engaged.  

Let’s take as an example the latest explainer video we have produced for the European Space Agency on 5G technology:

Find out more about this project

Within the first few seconds the narrator states a fact relevant to all audience members: “being connected is everything”. Through this one sentence, the audience is able to relate to the video’s topic – a hook prompting them to keep watching until the end.

What about style?

Style matters in explainer videos. Because they’re all about appealing to viewers in a novel way, the look and feel of the video will be an important factor in grabbing attention and keeping the audience involved.

Stylised characters are a tried and tested way of enticing an audience to identify with scenarios in explainer videos. Adding a personality to the comms, animated characters, such as the ones created for the 5G video,  open doors for people to relate to the complex topic of the video.

Make the story feel personal

 A narrative with a personal angle is the best way to create a link with your viewer. That means developing a specific story with a certain point of view that’s likely to appeal to your audience. But it shouldn’t end there.

Tying this in with your personal angle as a brand will help you bridge the gap between audience and message, as well as conveying your overall identity. In the ESA video for example, following an explanation of the 5G network and its benefit to the public, the video highlights how the European Space Agency is involved with the technology – thus bringing back the discussion to its core business.

Do it right, and this is what will really make your explainer video stand out from other content pieces.  Interested in learning more? We’ve previously written about our production process for explainer videos on our blog:

Complex ≠ Complicated: 4 Best Practices To Turn B2B Communication Into Exciting Content

Nucco Brain’s Recipe for a Successful Branded Content YouTube Series

 

Koko Kanu selected at Supertoon International Animation Festival

We are super proud to be in competition at the Supertoon International Animation Festival in the animated commercial category with our film “Koko Kanu – Add some adventure”. The festival will take place in Šibenik, Croatia, from 22th to 27th  July 2018.

Last year, our team worked with Koko Kanu, part of the Campari Group, to create a world of exotic elegance and adventure for their summer launch.  Alongside the animated video, we also created a set of gifs and images to share across the brand’s social media platforms for their special summer launch campaign.

Find out more about this project

Credits

Client: Gruppo Campari
Director: Stefano Marrone
Art Director: Stefano Perelli
Visual Development: Ariel Vittori
Background Design: Laura Guglielmo
Storyboarding and Layout: Leonie Despres
2D Animation: Jorden Oliwa
Animation: Robert Scott, Nicholas Edmonson, Clement Sacchetti
Graphic Design: Thomas Gutteridge
Sound Design: WeAreListeners

Could VR Save Your Corporate Comms?

Corporate communication has had a certain reputation for being dry and unengaging in the past. But new technologies like VR are now increasingly becoming part of the modern business world, and companies are catching onto the benefits of integrating them into their corporate comms strategy.

VR, AR and 360 videos are just some of the ways businesses are connecting with their audiences. And not just for external communication, but for business training purposes and internal campaigns too. The innovative use of tech like this gives companies a new way of creating immersive training experiences and unforgettable comms pieces. All powerful stuff when you want to drive engagement.

How can VR fit into your comms strategy?

Strategic content creators are now opening the doors to fresh possibilities in VR and 360 videos. Providing brands with a platform to visualise the future of their industry, or engaging with a holographic executive delivering a comms message are just some of the opportunities it offers. VR is also incredibly freeing as it enables companies to put people in impossible situations in a controlled way.

For example, with one of our recent project, EDF Nuclear Symphony, we helped public audiences and stakeholders to understand how a nuclear reactor works through a VR experience.

Screenshot from EDF Nuclear Symphony

Adapting this to your particular business and needs is key to making it work. Essentially, the user can walk through a digitally rendered environment, allowing them to react to a situation as it unfolds. For training in areas like first aid, operating machinery and policing, VR can be an invaluable tool. By creating the right kind of experience for the user, companies are in stronger position than ever to engage with immersive, educational interactive experiences.  

Is VR a cost-effective training tool?

When it comes to investing in new tech, it’s important to know how it will benefit the business as a whole. Another core use of VR for corporate comms is to let people travel without moving, which presents exciting cost effective training and learning opportunities. As opposed to hiring a trainer or arranging a specific location for the training to take place, users can hop online and start learning.

For example, Unit 9’s project Lifesaver VR aimed to teach CPR skills to the general public through a VR app easily downloadable from any phone. The results? In tests with a selection of schoolchildren, teenagers’ confidence in performing CPR increased from 38% to 85%. And all those tested said they were more likely or MUCH more likely to perform CPR in a real emergency.

Students testing Lifesaver VR

This makes it an accessible tool to be sure, but the ways of engaging with tech like this doesn’t end there. Now, you can find VR and 360 capabilities everywhere, including platforms like YouTube, Facebook and Vimeo, making reaching your intended audience easier than ever.

Are VR’s possibilities limitless?

The short answer is, not yet. Understanding the power, uses and limitations of VR will stand you in good stead if you’re keen to integrate the tech into your corporate comms. Don’t forget, VR is a great hook, but it’s an individual experience and users will need to plug in with a headset. So, you can see how reaching a big audience could be problematic.

Using VR in tandem with other digital content such as video and infographics are the best way to encourage interaction. You can also broadcast 360 videos of real life action to larger groups to give them a similar experience. This will give you the thrust to engage with a mass audience, while creating an invaluable additional touchpoint for VR users. 

We used this approach when working on Innovate UK’s Predictions: Day in a Life 360 video for the organisation’s trade show by creating an immersive experience inside a dome. This experience allows Innovate UK to engage with its industry partners and the general public on the subject of technological innovation.

Predictions: Day in a Life 360 – Inside the dome

Using VR and 360 videos as a smart element of your communications toolkit, is certainly the way forward.