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Why Innovation matters in the small things – 360 Degree Card by Nucco Brain

Monday, December 19th, 2016

You know that at Nucco Brain we always like to play with new tools, toys and tech.

That’s why our Christmas card this year is a 360 image.

We took inspiration from our core values –great visual storytelling and an exhortation to thrive in the new year– and from the fascinating figure of St. Expeditus.

Click on this link to see the 360 card in all its glory on our Facebook page.

Why do a 360 image instead of a classic Christmas card?

Here are our reasons:

  1. Because is fun! Keep the creative juices flowing in a studio like Nucco Brain is essential in order to allow our team members to experiment with new visual and narrative ideas.
  2. Because we love stories, not our tools. It just so happens that 70% of our studio production is video, but we know this is not going to last, nor do we care. We always look out for new tech and tools to tell stories in an effective and impactful way.
  3. Because is a challenge. With 360 imagery and videos, AR and VR progressing quickly, the way of engaging with audiences and telling stories is changing. We must adapt to the changes quickly and think about the best ways of leveraging these new amazing potential. With all these freedom from the audience, to look around, to choose the point of view, our work as to be stronger and more engaging then ever.

Now more than ever, the right mix of content & context is the real holy grail of great campaigns and effective communication.

We are never going to stop looking for the next exciting tool, mixing it with a good old pencil sketch, to tell the best stories we can.

Sometimes all it takes is an image and a first line…

“Meanwhile, on board of the HMS Expeditus, flying towards the new year, the Nucco Brain crew was chasing after the crows of procrastination…”

May 2017 be the best possible year for those who want tho thrive, to grow, to achieve their goals fast.

We hope you’ll chose to do so with great storytellers at your side.

Stefano Marrone,

Visual Storyteller/MB

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The Anatomy of BBC Information Security Campaign | Posters by Nucco Brain

Friday, March 20th, 2015

Nucco Brain were given the opportunity for an internal BBC project to promote information security and to raise awareness of a number of technological threats such as identity theft, phishing emails, etc. throughout their work force.

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