Tag Archives: future

5 Pieces of Advice to Grow a Content Agency

Last month, our team once again collaborated with D&AD, this time for their New Blood Festival in celebration of new artistic talents. As part of the event, we met with 20 young creatives for a talk on Nucco Brain’s 5-year journey as an agency.

We discussed some of the pitfalls to avoid and pointers to strive for in creating and growing a content production agency. So, here were the takeaway points that we believe will allow every content agency to flourish, and get its story heard.

1. If you are for everyone, you are for no-one

It goes without saying that you are founding a content agency for a reason – you have a story to tell, or the tools to tell one – something special that sets you apart. The first thing you need to do when growing a content agency is to focus on these key business values that you bring to the table and consider how you plan to use them to make a name for yourself. What is your unique selling point? Can you meet the needs of a niche customer base with a particular point of view?

For example, here at Nucco Brain, we combine intuitive storytelling with innovative technologies in animation, VR and AR to visualise brands’ messages in a memorable way. It’s important to know how your agency makes its mark, because if you haven’t nailed down your own unique value, how are you going to sell it to clients?

2. HR & processes matter

As a content agency, your team is going to be made up of creative souls – we get it, we’re the same. However, you have to make sure that, amidst all of the brainstorming, crafting and creating, the operational side of your businesses doesn’t get lost. HR and processes matter, and it will take time and effort to get them right. This will develop as you grow as an agency – at first, everyone in your team will have to multitask and play more than one role, but as you expand, it’s important to ensure that everyone is clear about their individual role and responsibilities.

This will ensure that externally, the client knows who they are talking to, and internally, there is no breakdown in communication through the production process which could harm the quality of your projects. The magic is in the process, not just the end product. With each project you take on, pay attention to your process and adapt it based on what works and what doesn’t – and then ensure these changes are implemented throughout your team.

3. Stay Up to Date

Whilst it is vital to know what sets your agency apart, it is also important to root yourself and to know your place in the market you are entering. With no sense of your wider creative environment, you will become lost, and struggle to signpost your presence to clients navigating the market.

So, stay up to date with market and global trends in all areas – not just your niche, and practice the art of adapting what you know to capitalise on current trends.

4. Don’t Mistake a Spike for a Trend

As we’ve said, it’s important to be plugged into market trends, but at the same time, don’t mistake a spike for a trend. Agencies that constantly try to remodel their entire process to match every fleeting viral obsession lose their sense of identity and struggle to survive in the long term.

Agencies can grow and die off of one account – don’t build your business model over one project alone, without thinking of the journey that takes you there. Similarly, be wary of serving that one client that eats up all your resources and finding yourself with no project afterwards. Treat your agency holistically, and always keep an eye on the long view.

5. When Business is Good Don’t Forget About Business

This leads us to our final point: when business is good, don’t forget about business. Creatives can often be tempted to lose themselves in their art – but you must resist this urge in order to keep growing as an agency! Don’t become absorbed within a single project, remember to keep the practicals in mind.

This means marketing your services, networking with other companies and industry figures, and taking every opportunity to grow your resources and nurture your talents. And, of course, don’t forget about new talent – new blood brings new perspectives and opportunities to innovate.

The Power Of Effective Explainer Videos

Corporate comm. often involves complex information spanning dry topics. Making this info digestible and accessible without turning your audience off in seconds is the challenge!

Explainer videos are one clever way of getting points across in an engaging way. Structure and style play a big role in effective explainer videos. But with the right creative approach you can tap into your audience’s imagination and create a communications piece that’s set to grab attention, even across the trickiest topics.

Making it accessible

Our brains work in a certain way when it comes to processing information. The more intricate the subject, the bigger the need to break it down and make it easy to digest. Think from your own point of view. Everyone’s been in a situation at one time or another where they felt overloaded with information.

To work effectively, explainer videos can’t simply dump huge amount of detail within the first few moments. Instead, they need to follow a clear structure to guide the viewer through the points one at a time. This all starts with a hook. Forget about conveying a range of messages in the first seconds.

To really engage your audience, you’ll need to grab attention with something that’ll pique interest. From there, you can guide them through a journey of awareness, moving onto basic information, then delving into the more complex core of the piece once the viewer is comfortable and engaged.  

Let’s take as an example the latest explainer video we have produced for the European Space Agency on 5G technology:

Find out more about this project

Within the first few seconds the narrator states a fact relevant to all audience members: “being connected is everything”. Through this one sentence, the audience is able to relate to the video’s topic – a hook prompting them to keep watching until the end.

What about style?

Style matters in explainer videos. Because they’re all about appealing to viewers in a novel way, the look and feel of the video will be an important factor in grabbing attention and keeping the audience involved.

Stylised characters are a tried and tested way of enticing an audience to identify with scenarios in explainer videos. Adding a personality to the comms, animated characters, such as the ones created for the 5G video,  open doors for people to relate to the complex topic of the video.

Make the story feel personal

 A narrative with a personal angle is the best way to create a link with your viewer. That means developing a specific story with a certain point of view that’s likely to appeal to your audience. But it shouldn’t end there.

Tying this in with your personal angle as a brand will help you bridge the gap between audience and message, as well as conveying your overall identity. In the ESA video for example, following an explanation of the 5G network and its benefit to the public, the video highlights how the European Space Agency is involved with the technology – thus bringing back the discussion to its core business.

Do it right, and this is what will really make your explainer video stand out from other content pieces.  Interested in learning more? We’ve previously written about our production process for explainer videos on our blog:

Complex ≠ Complicated: 4 Best Practices To Turn B2B Communication Into Exciting Content

Nucco Brain’s Recipe for a Successful Branded Content YouTube Series

 

Nucco Brain wins Gold at Indigo Awards with Innovate UK 360!

We are proud to announce that our project Future Predictions 360, an immersive 360 video experience projected inside a dome at Innovate UK’s 2017 trade show, has won gold at the Indigo Design Awards in the mix media / moving image category.

The Indigo Awards celebrate innovative projects in graphic, digital, game, and mobile design from across the world.

Innovate UK Predictions – Day in a Life 360 Video from Nucco Brain on Vimeo.

Congratulations to our team members who have worked on it for many months:

Stefano Marrone (Producer)

Natasha Wheatley (Account Manager)

Stefano Perelli (Art Direction)

Nicholas Edmonson (Motion Graphics)

Robert Scott (3D Scenes)

Clément Sachetti (Motion Graphics)