Friday, March 20th, 2015
Nucco Brain were given the opportunity for an internal BBC project to promote information security and to raise awareness of a number of technological threats such as identity theft, phishing emails, etc. throughout their work force. We were asked to create 6 different designs, which would be used for posters (A4, A3 and A1), Mouse Mats and Banners; 3 particular designs would be themed around using distinguishable characters in relation to popular BBC series.
For this particular project, much of the creative concept, colours and direction was provided by the client who made the decision to take inspiration from the brilliant Saul Bass and specifically the work he did on the film posters for; ‘Veritigo’, ‘Rear Window’ and ‘The Man With The Golden Arm’. The colour schemes were all kept in accordance in previous poster campaigns, so as the new posters would not clash to look out of place with those already present in the offices.
Our talented studio illustrator Thomas, and directors Pedro and Stefano worked together to develop, design and create the series of posters.
Saul Bass is an American graphic designer and Academy Award winning filmmaker. His name, although not as familiar and well-known as his work, is almost close to famous amongst the creative community. In fact, he practically revolutionised commercial graphic design in the 50’s and 60’s and was at the forefront of pioneering some of the most iconic movie posters, title sequences as well as recognised logo’s for some of the biggest household brand names in America.
Bass’s design philosophy was “symbolize and summarize”- and this was emblematic of the BBC campaign in which we wanted the poster designs to have a visual impact on getting the message of information security across through an innovative, relevant yet simplistic means.
We used solid colours, flat cut out shapes, silhouettes and clean typography to create an off kilter feel. The effect of this created a disorientation, ambiguity and suspense in the visual language and atmosphere of the posters and their message. The final designs, we hoped, captured the strong and powerful essence of Saul Bass’s graphic dexterity used within his work.
The creative direction was very particular and specific from the client, therefore crafting designs which fit the requirements yet still inputting our own imagination and creativity made the project an enjoyable yet challenging process.
If you want a greater look into the visual elements- check out the campaign link on our Behance Page.