HSBC - B&R
EXPLAINER ANIMATION

Nucco Brain worked with HSBC in order to translate reports and infographics into engaging video content, selecting relevant statistics and weaving them into narrative form, whilst respecting the HSBC Belt & Road Initiative guidelines.


HSBC China’s Belt & Road is an ambitious multi-faceted strategy aimed at boosting the flow of trade, capital and services between China and the rest of the world.
This involves over 65 countries, which together account for 29% of global GDP and 63% of the world's population.

Nucco Brain were asked to create a series of videos to explain the following to businesses unfamiliar with China’s economy:
- The opportunities and risks associated with the Belt & Road Initiative.
- The features of China’s currency, the Renminbi.

Nucco Brain worked with HSBC in order to translate reports and infographics into engaging video content, selecting relevant statistics and weaving them into narrative form, whilst respecting the HSBC Belt & Road Initiative guidelines.
The videos have been embedded in the HSBC online platform for investments in China and used as one of the main communication tools by the HSBC marketing team.

Client: HSBC
Agency: Mindshare
Studio: Nucco Brain
www.nuccobrain.com