The content created by Nucco Brain is educating businesses in the Gulf about VAT, resulting in a long lasting collaboration with the whole Deloitte group.
Deloitte & Touche (M.E.) is the first Arab professional services firm established in the Middle East region.
Deloitte asked Nucco Brain to create a series of videos to help the Ministry of Finance in the Gulf Cooperation Council (GCC) to explain the concept of VAT and Excise Taxes as it will be implemented in the Middle East shortly.
The challenge was to teach the concept of VAT and Excise taxes to a business audience unaware of the system and process of both. Mixing our experience of design and corporate communication, our team produced a series of videos and infographics to support the Deloitte team during their pitching sessions and subsequent training / education programmes on VAT implementation.
Explaining this concept visually helped Deloitte to communicate a huge amount of complex tax information through a simple and easy to understand narrative. We supported the organisation over a period of two years to initially pitch high level concepts to government infrastructures and later create learning content.
The content created by Nucco Brain is educating many businesses in the Gulf about VAT, resulting in an ongoing series of successful training programmes and a long lasting collaboration with the whole Deloitte group (more than 15 projects per year).