HSBC || From Silk Road to China’s Belt & Road

Working with HSBC to translate financial reports and infographics into engaging video content.




Working with HSBC to translate financial reports and infographics 
into engaging video content.

HSBC China’s Belt & Road is an ambitious multi-faceted strategy aimed at boosting the flow of
trade, capital and services between China and the rest of the world. This involves over 65 countries,
which together account for 29% of global GDP and 63% of the world's population - Chinese president
Xi Jinping called it ‘the project of the century’.

Nucco Brain was asked to create a series of videos to explain features of China’s currency,
the Renminbi, and outline the opportunities and risks associated with the Belt & Road Initiative
to businesses unfamiliar with China’s economy.

Our team collaborated closely with HSBC in order to translate financial reports and infographics
into engaging video content by selecting relevant statistics and weaving them into narrative form,
whilst respecting the Belt & Road Initiative guidelines.

This visual approach enabled the core information to transcend language or cultural barriers and
reach HSBC’s global audience of international stakeholders. The videos have been embedded in
the HSBC online platform for investments in China and used as one of the main communication
tools by the HSBC marketing team.






Client: HSBC
Agency: Mindshare
Studio: Nucco Brain

Design - Thomas Gutteridge 
Animation - Nicholas Edmondson // Clement Sacchetti




OUR CRAFT, YOUR STORIES.