DeBeers IIDGR || Training Platform Creation

Nucco Brain worked with the International Institute of Diamond Grading & Research (IIDGR), part of DeBeers group of companies, to create educational digital platform for their workforce and partners.


DeBeers IIDGR || Training Platform Creation
Nucco Brain worked with the International Institute of Diamond Grading & Research (IIDGR), part of DeBeers group of companies, to create educational digital platform for their workforce and partners.

The IIGDR approached Nucco Brain to help them create an interactive platform to train their global workforce and partners about all aspects of the diamond industry.

This project involved working closely with DeBeers' diamond experts to translate their knowledge of the industry from complex information into engaging B2B educational content.  We also worked in collaboration with the digital partner Ridgeway to create the visual content - animation, UI design, infographics, illustrations - for their online education hub explaining the entire diamond grading process from mining to selling. 

Nucco Brain also produced two educational videos in different languages for DeBeers’ international audience. The first one introduces the IIDGR’s Diamond Foundation Course – a course providing valuable insight into the key issues affecting the diamond sector to help aspiring diamond industry professionals maximising their potential. The second video aims to train the DeBeers’ retail workforce on the IIDGR’s technological resources, research, and services.

Alongside these educational tools, we created a series of marketing assets, both in digital and printed form - video teasers, books, posters, leaflets etc. – to help the IIDGR promote its mission and share DeBeers’ expertise of the diamond industry to other businesses in the sector.


DeBeers Diamond Foundation Course Video
Retail Training Video
Marketing Assets
OUR CRAFT, YOUR STORIES.