DeBeers IIDGR || Training Platform Creation

Nucco Brain worked with the International Institute of Diamond Grading & Research (IIDGR), part of DeBeers group of companies, to create educational digital platform for their workforce and partners.



DeBeers IIDGR || Training Platform Creation

Nucco Brain worked with the International Institute of Diamond Grading & Research (IIDGR), part of DeBeers group of companies, to create educational digital platform for their workforce and partners.

The IIGDR approached Nucco Brain to help them create an interactive platform to train their global workforce and partners about all aspects of the diamond industry. This include producing both printed and video content as well as designing an interactive online course on the diamond grading process.

This project involved working closely with DeBeers' diamond experts to translate their knowledge of the industry from complex information into engaging B2B educational content.  We also worked in collaboration with the digital partner Ridgeway to create the visual content - animation, UI design, infographics, illustrations - for their online education hub explaining the entire diamond grading process from mining to selling. 

Nucco Brain also produced two educational videos in different languages for DeBeers’ international audience. The first one introduces the IIDGR’s Diamond Foundation Course – a course providing valuable insight into the key issues affecting the diamond sector to help aspiring diamond industry professionals maximising their potential. The second video aims to train the DeBeers’ retail workforce on the IIDGR’s technological resources, research, and services.

Our team also created a variety of educational assets in print form to complement the online learning tools; including infographics and a series of 12 printed textbooks. All the online training material and books have been translated from English into Thai, Vietnamese, Italian, Mandarin and Chinese to fit DeBeers’ different markets and reach their international audience of diamond professionals.

Alongside these educational tools, we created a series of marketing assets -video teasers, books, posters, leaflets etc. - both in digital and printed form to help the IIDGR promote its mission and share DeBeers’ expertise of the diamond industry to other businesses in the sector.


Marketing Assets
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