We have to admit, we were more than a little excited to attend this year’s MIFA Animation Festival. It’s the time of year to catch that plane to the little alpine town of Annecy in France and geek out on the latest animations.
People come from across the globe to showcase their work, delighting industry professionals and fans with their creative skills. This melting pot of talent plus a fun, irreverent vibe puts it top of the list of any of our industry’s events. After all, where else can you find attendees throwing paper airplanes fashioned from event programmes at the cinema screen, to uproarious cheers each time one hits the target. Just magic! But aside from all this, there were some serious talking points on the agenda this year that got us fired up:
Women getting serious kudos
Picture designed by Mathilda Holmqvist
We don’t need to tell you that gender equality is a hot topic at the moment, and with good reason. It’s something that’s receiving big attention throughout the media world, and in the animation industry, it’s no different. The head of the festival signed a pledge to promote gender equality both at the festival itself and within the organisational staff.
We’ve loved to hear that CITIA, the organisation responsible for the event, has an equal split of male and female executives. But still, only 20% of the films that made the cut for the festival are directed by women, showing there’s still progress to be made. Despite this, the festival’s good work in promoting gender equality can’t be denied. This year the focus on women, including presenting Women in Animation with the Mifa Animation Industry Award.
The rise of digital channels
Hot off the back of France Television’s decision to cancel the France 4 channel, the people behind Annecy festival and us here at Nucco Brain are contemplating the rise of digital. Why, you may ask? The dropped channel distributed mainly kid’s content and animation, and now it will be moved onto digital platforms.
While broadcasting and production companies reverberate with this news, their potential deals being washed out, there’s a bigger discussion to be had around the role of digital. There’s no escaping the effect digital transformation is having on the industry, with more people fragmenting onto digital channels, where funding possibilities are reduced compared to the budget broadcasters are used to.
On a more positive note, the digital trend could well have some advantages. This is especially true for brands who could provide a new source of funding outside the traditional broadcasting business model. You only need to take a look at some of the online digital and VR content highlighted in the festival to see just how powerful new technology can be.
Annecy is now over, but we already can’t wait to be there next year – and we’ll make sure to perfect our paper airplane flying techniques in the meantime!