If there is one term that has become a buzzword in the past few years, it is ‘millennial’. Today, more and more media agencies are realising the importance of making their message appealing to the twenty-to-thirty-something audience of today. But what about recruitment?
The world is changing, and so is employment. With the new wave of millennials now ready for employment, agencies must adapt to their interest and vision of the world to recruit and retain their interest in a highly competitive industry.
Last month, we took part in the D&AD New Blood festival, which celebrates new talent about to enter the design industry. This led us to reflect on the ways into which the employment scene is changing in the modern day.
Here are our main takeaway points:
Experience and aspiration
The millennial employee of today is more interested in building experience and doing a job that they love rather than climbing the social work ladder. Recent research has shown that in order to progress through the creative career ranks, individuals should stay on average 2 years in a position before changing jobs. As such, employers must adapt their HR strategy to stay one step ahead of the curve in recruitment. They should also aim to provide regular incentives and promotions for employees who remain in their organisation.
Multi-talented employees are key
It used to be that being an expert in a field rather was the ultimate goal in a professional’s career trajectory. However, today this is no longer the case; now knowing a bit of everything is often preferred, especially for companies who are looking to make savings by employing individuals who can cover various job roles. In the world of millennials, where slashers flourish, multi skilled individuals hold more value than they used to. This is especially true in the media and ad agency sector, where it is important to have an integrated view of the creative process in order to execute a project.
Social media-centric recruitment
Millennials are not only social media natives but digital natives as well. No longer is online social networking something used purely for entertainment, today it is one of the first places people look for jobs. Millennial see their social media profiles as an extension of their personality, and so it is a good way for employers to spot the types of characters they want to be part of their team. Today Instagram has become a common place for new designers and artists to display their portfolios, so media agencies should maintain a strong presence on these platforms and keep an eye out for fresh new talent.
While employers pay close attention to the social media channels of their future employees, the opposite is equally true. Millennials use the online social profiles of corporations and their employees to get a sense of the company’s culture. Brands should therefore value showcasing their culture through their online marketing strategies. Also, in order to convey a positive image at all levels of the company, social media etiquette training should be an important focus point for HR teams. Our creative team has previously been involved with creating content to inform the employees of Rolls Royce Engineering about the company’s social media policy and to promote social media awareness in the workplace:
In a world driven by Millennials, it is vital to be responsive to the changing recruitment sphere. Employees need to be valued as multi-talented individuals, to be given opportunities for recognised progression, and be traced and attracted through creative means. So, bring your recruitment message up to the same level as the output of your media agency’s work and you will see the results.