Understanding the Green Economy

To explain it simply, the green economy is “low carbon, resource efficient and socially inclusive”.

Sector Challenges

At Nucco, we make it our business to explain complexity, rendering even the trickiest subjects in clear, intelligible ways. One topic that resurfaces again and again is the green economy.

From our own experience working with energy firms such as EDF, and businesses with a strong focus on sustainability such as Leigh Day, it’s clear there’s a lot of misunderstanding out there about what this means. Our job is to help those interested to understand exactly what they need to know. 

So what is the green economy? According to the United Nations, the green economy is “low carbon, resource efficient and socially inclusive”. It stands alongside sustainable development, with the focus on investment and infrastructure that avoid causing environmental harm. It’s also something that we’re seeing more of as we emerge from the global pandemic – and this focus on the green economy is likely to continue in 2021. “Green spending is already shaping recovery packages,” says the Green Economy Coalition, and countries like France and South Korea are allocating considerable resources to green stimulus. 

The green economy is a multi-faceted concept: it touches all sectors of the economy. It encompasses everything from carbon capture and batteries for electric vehicles, to animal feed additives that reduce methane emissions. With rising inequality compounded by global recessions, the call for reform is louder than ever. Sustainability is no longer a CSR side-note, but an essential part of business strategy.  

Leading the charge

Some of the industries most invested in the green economy are those that are traditionally seen as having detrimental effects on the environment. We’re constantly hearing about how jetting around the world is bad for our carbon footprint – aviation accounts for 2-3% of man-made CO2 emissions –  but the industry is making some exciting steps towards greener operations.

Take KLM Royal Dutch Airlines. Last year, they released their Fly Responsibly campaign, reaching out to the rest of the air transport industry to ask for cooperation in moving towards sustainable aviation. They’re also working on developing the first sustainable fuel plant, and a new plane alternative called the Flying-V, to add to their already extensive carbon-offset scheme.

Coming back down to Earth for a minute, manufacturers in all kinds of sectors are also working hard to decrease pollution and to create less overall waste. In 2019, Heineken announced that it would stop using plastic pack rings on its six packs of beer, which famously contribute to plastic pollution in the sea and threaten marine life. Instead, the company has opted for cardboard toppers: made from recyclable cardboard strong enough to carry multipack cans of beer.

Simplifying complexity

If you’re focusing on the green economy in 2021, it’s vital to ensure that your work is well-communicated to your audiences, and that they understand the projects that you’re working on. Calling on a range of content options can be the answer: whether it’s virtual reality taking your audience on a journey, or film and motion design making your USP famous. There’s a multitude of options available to you.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

If you’d like to find out now Nucco Brain can help you simplify complex topics, get in touch with us here.  


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