We collaborated with We Are Social to create an interactive game for Adidas, inspired by Mo Salah, one of the fastest runners in the Premier League.
Do you think you can be as fast as Mo Salah?
We joined forces with We Are Social to provide Adidas with a thrilling running
simulation on Instagram. The concept was a running game where the user would
compete against Mo Salah, one of the fastest runners in the Premier League. It
was then meant to drive traffic to the website to purchase a new boot that Adidas
We created an enticing neon look to throw Adidas’ Instagram audience into the future.
Leveraging the skills of our in-house production team, we developed the UX, UI and
an attractive look and feel.
The game had to be hosted as a WebGL game on the Adidas website – but it
needed to be accessed from an Instagram story. So keeping the user journey as simple
and seamless as possible was very important for us. And because the scrolling speed
differs between Android and iOS devices, we had to get creative on how we approached
the running mechanic. We eventually settled on an approach that worked on momentum,
rather than speed.
Get in touch if an interactive game is the right fit for your business.
Account Manager – Mark Kershaw
Producer – Giulia Demont
Art Director – Karol Goreczny
Tech Lead – Maciej Zasada