We were tasked with using animation to create an instructional video campaign for the Skills and Drills Coaching Series for Tottenham Hotspur.
AIA & Tottenham Hotspur | Skills & Drills Coaching Series
As the Global Principal Partner of Tottenham Hotspur, AIA has supported the presence of Spurs
coaches across Asia since 2017 and now, during a time when group sport and travel has been
on hold due to COVID-19, they have taken International Development Coaches Shaun Harris’s
and Anton Blackwood’s ‘Skills and Drills’ and given them an animated makeover.
We were tasked with using animation to create an instructional video campaign in place of the
usual live-action training videos. The target audience was key AIA markets in the APAC region;
those wanting to develop their football skills individually or able to practice in groups.
Working closely with the Spurs coaches, we partnered with CSM to produce a video campaign
consisting of four videos, each presenting a different football skill. Using a motion comic approach
with animated coaches, we were able to create a step-by-step walkthrough of each move, followed
by footage from recent Spurs games to demonstrate each move in real-time.
Get in touch to discuss video campaigns for your organisation.