We partnered with BCG to create an animated video campaign that supported their vision and brought their idea to life.
Boston Consulting Group operates in a cool space – they work with companies to imagine what
the future will look like for their industry and help them plan accordingly.
When BCG came to us, fuel companies were the industry du jour, and BCG was helping them
carve out a role for fuel stations to play in an increasingly petrol-less society.
Their idea? Fuel stations as more diversified service hubs.
To help communicate BCG’s vision, we created an animated video campaign that supported their
message and brought their idea to life.
After BCG picked a visual route from our styleframes, we created the storyboard for the animation.
Using a realistic aesthetic for the animation gave a sense of realness to the subject matter, clearly
visualising what these service hubs could look like for the audience. Giving a more life-like look to these
concepts helped ensure buy-in from their audience – both the believers and those more skeptical.
We delivered the campaign on time and on budget. And, most importantly,
the client was wrapped with the result.