We partnered with Deloitte to help communicate and engage their employees with their digital transformation programme.
With digital transformation a needed change in many organisations, Deloitte was keen to propel their
company’s digital capabilities. Organisational transformation is never easy, but that didn’t stop Deloitte
from implementing it successfully. Plans in place, they approached us with the aim of communicating
their new concept internally and encouraging employees to positively engage with the programme.
It’s one thing to try to implement digital transformation, but quite another for employees to adopt it,
especially in a firm of Deloitte’s size. As Schumpeter’s innovation theory suggests, without Adoption,
there can be no real Innovation. Our challenge was to support the adoption of digital in Deloitte,
reminding their employees why the firm’s digital shift was happening; of the advantages it offered to
them and their clients, and of the adoption of their new collaborative, agile, and iterative way of working.
To help communicate Deloitte’s new approach, we created a series of internally-targeted videos. With
a conversational tone and corresponding imagery to illustrate the information being offered, the videos
appealed to the internal audience and communicated the complex topic in a simple, relatable way. The
campaign not only improved the adoption of digital transformation within Deloitte, but also helped further
their innovation as a company, enabling them to offer a new digitally-enhanced proposition to their clients.
Get in touch for help successfully communicating complex topics to your employees or clients.