We partnered with Deloitte to create a video for internal distribution, informing their employees of their handy pre-travel assessment tool.
Deloitte is one of the world’s largest and most prestigious management consultancy firms. They came to us with a challenge: to create a video for internal distribution informing their employees of their handy pre-travel assessment tool. The tool is an online platform for frequent travellers within the organisation to check and consolidate all visas and paperwork before a flight. Our job was to articulate the user journey in simple and engaging terms: login with credentials, select origin, destination and documentation, and receive information to travel smoothly.
This was a short project: three weeks from start to finish. In that time, we created a 90 second animation introducing and explaining the PTA tool. We took inspiration from previous Deloitte content and designed vector-based characters to populate our world. Deloitte’s many stakeholders were keen on achieving the correct ratio between male and female characters of multiple ethnicities, representing the organisation’s diverse workforce. Our character designs needed to balance realism and stylisation, with a friendly and amusing aesthetic that was both entertaining and accessible.
To achieve this, we did something we don’t normally do: we created a colour storyboard, giving Deloitte stakeholders a clear idea of character look and feel. Because the tool’s user interface was still in development, we even added a little Nucco flair to its design. We then brought our vision to life with smooth animation that made what could have been a dry explainer feel light, snappy and colourful. Deloitte PTA was a quick and breezy venture that was a pleasure to work on. We’re keen to get more mini-projects like it off the ground!
Get in touch if an explainer video is the right fit for your next project.
Art Direction/ Storyboards – Ryan Lovelock
Character design and assets Joanne Dertili
Animation – Rob Scott, Nick Edmondson
Producer – Kassiani Koufaki Sound – We are Listeners