ESA | Brand Refresh
Nucco Brain is supporting the European Space Agency through branding and content production as part of their B2B marketing strategy. The European Space Agency (ESA) Business Applications supports organisations developing commercial projects that use space data and technologies for everyday life. Wanting to expand their reach across the 19 countries involved in their programs, ESA Business Applications appointed Nucco Brain to support their branding & marketing strategy.
Working closely with the ESA’s communication team, the first phase involved a rebranding of the Business Applications’ visual identity. Alongside designing a new logo, our team produced social media banners, business cards, presentation templates, flyers, amongst other marketing assets. We are currently working closely with the ESA Business Application’s communication team on marketing strategy, branding, and content production. The first step in this collaboration involved a discovery phase of 6-8 weeks where we organised a series of workshops with the communication team. These workshops enabled us to learn about the overall organisation, how they position themselves, and who they target. When building the content strategy plan, this discovery phase also allowed us to understand their potential audience, and from there, devise the type of digital content they would be interested in.
As part of the content production of this first phase, which we are still involved in, our team rebranded the visual identity of ESA Business Applications. This involved designing a new logo, social media banners, official website, and presentation templates, amongst other marketing assets. We also collaborated with the digital partner Netleadz to support the ESA in improving and implementing its digital content marketing strategy during this first phase. By supporting the ESA Business Application with a coherent brand identity, we are helping the organisation achieve its goal of expanding its international partnerships with other businesses in the space technology industry.
We are also currently producing different online video series for ESA Business Applications.
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Producer – Camilla Zucchi
Account Manager – Natasha Wheatley
Art Directors – Thomas Gutteridge / Mathilda Holmqvist
Lead Designer – Stephanie Ramplin
Lead Animator – Nicholas Edmondson
Sound – We are Listeners