With a long-standing relationship with the ESA, we were asked to create a campaign displaying a unified ESA Space Solutions platform.
The European Space Agency (ESA) has launched a new entity, ESA Space
Solutions, the go-to place for great business ideas involving space in all areas
of society and economy. Many of the ESA’s existing business units were being
restructured under the Space Solutions umbrella. ESA Space Solutions wanted
to engage with as many applicants and interested parties as possible, to help
them launch their businesses and fund their projects.
With a long-standing relationship with the ESA, we were asked to create a
campaign displaying a unified ESA Space Solutions platform, engaging the
target audiences – young entrepreneurs and SMEs – and raising awareness of
ESA Space Solutions’ main values and what they do. With ESA’s reorganisation
and new incarnation in Space Solutions, we were also tasked with supporting
the shift in branding. A brand positioning challenge, we needed to portray a
cohesive unification of all the business units.
We ensured appeal to a wide demographic through a powerful, hard-hitting
video campaign and fast-paced content, using graphics to drive the narrative
forward and keep the audience engaged. We also created five short teaser videos
to showcase specific ESA Space Solutions offerings, with unique CTAs.
Successfully driving applicants to engage with them, the content is now the lead
marketing tool on ESA Space Solutions’ website and social channels.
Get in touch to discuss external campaigns for your organisation.