We were commissioned by the International Red Cross to find an innovative way to communicate their story.
International Red Cross | Brand Storytelling
Nucco Brain was commissioned with the task of creating a new way to tell the story of the International Red Cross to its partners and volunteers. With the idea of a Paper World as main concept, the logo of ICRC is at the beginning of every scene and a different “paper scene” will unwrap, visualising each key concept, like a miniature origami set. As a transition trough the different aspects and concepts that the video wants to communicate.