The results of the campaign spoke for themselves: in December 2015, the John Lewis Pension Scheme had just over 100,000 employees, of which 33,250 individuals were making contributions. Once the message was simplified through visual asset creation, a further 50,000 partners were convinced to consider their own pension savings.
“Between 2015 and 2016 pension accounts contributions have increased to 83,314 participants. This means that 50,000 additional individuals are now contributing to their pension savings. Thanks in large part to the engaging and eye-catching work of Nucco Brain in our campaign.”
– Jenny Hilling, Business Change Manager at the John Lewis Partnership
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