Lycamobile | Brand Storytelling
Weaving old narratives for new Lycamobile campaign. Lycamobile approached Nucco Brain to make a video for their American launch campaign. This video was distributed worldwide in 40 different languages. This video also introduced Lycamobile’s 4G speed.
The international distribution aspect of this campaign had a direct impact on our production process of the video. First, in terms of narrative, we chose to adapt a well known story that audiences from different cultures would be familiar with: the Hare and Tortoise.
Second, in terms of technique, choosing animation enabled us to tell the story visually without the need for extensive dialogues. Scenes containing voiceover were chosen specifically at the end of the video gave us flexibility with adapting it into more than 40 languages.
Following its worldwide distribution, Lycamobile’s communication team responded positively towards the content produced: “Lycamobile and I are 100% satisfied with their work. We value our relationship with Nucco Brain and we have been continuously working with them ever since our first project”
– Parthipan Ragunathan (Global Head of Marketing Strategy Planning at Lycamobile Group)
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