We created an explainer video campaign communicating the advantages of ODX's technology in a simple and engaging way.
ODX | Explainer Video
ODX is a B2B fintech provider that offers digital white-labelled solutions for banks,
helping them efficiently address the banking needs of small businesses. With sales
expansion plans underway in the US, ODX was in need of a campaign to support their
growth by communicating the advantages of their technology to C-suite stakeholders
in a simple and engaging way.
Creating an explainer video for ODX, it was vital for us to showcase how ODX’s
seemingly complex service could be facilitated by them for high-level decision-making
banking. We needed to produce a video aimed at helping C suite level individuals truly
understand the technology and its benefits. The project approach echoed one of our
key beliefs: complex doesn’t equal complicated.
We deconstructed strong technical jargon into simple and understandable terms, offering
an efficient and to-the-point explanation about ODX’s technology. Using visual storytelling,
we developed an engaging narrative around the ODX platform’s functionality and the benefits
of implementing it for banks. A flagship content piece on their website, the campaign is now
used as a staple of all communications throughout the organisation.
Get in touch if you think an explainer video is right for your business.