Working with Creative Agency DUDE, we created a variety of assets for Technogym.
Technogym needed to get the word out with a cohesive look and feel that could flex across a range of assets. Working with Creative Agency DUDE, Nucco Brain began by setting out the brand pillars – power, agility, speed and stamina – to create a framework for assets over a range of media. These helped define a contemporary aesthetic for the products.
Our campaign was a mixture of out-of-home billboards, double-page magazine spreads and digital banners. We also developed postcards with information about competitions, SkillAthletic products and classes.
We also ran a targeted social media campaign using influencers to issue challenges built on the brand pillars.
Using specially-developed armbands that measured power, agility, speed and stamina, users could compete against other Technogym gyms.
Dressing The Gyms And Merchandising
We kitted out each gym with print billboards and branded colours, giving each space a distinct Technogym flavour. We created large-scale vinyl applications and posters for aspirational messaging and inspiring imagery, again with a focus on the functional application of each exercise. On top of the in-gym installations, we also created a range
of branded t-shirts, pins, bags, towels and drink bottles for members to spread
awareness of the brand.
Designing The App
Working with our dev team, we developed and produced a digital app for Skill Athletic based around the four pillars – power, agility, speed and stamina. The app gave users personalised workout plans, and allowed them to track their progress, complete with a range of supporting icons.
Collaborating With Another Agency
The Technogym project was a joint pitch from the start, with Nucco Brain taking care of the design, animation and production and DUDE at the helm of creative strategy and the on-site shoot in Milan.